The Brand Experience Audit™ by HealingGuide is an exclusive brand assessment that is not only analysed – but experienced.
We reveal how your brand truly performs: digitally, atmospherically, emotionally, and within the real guest experience on site.
As a Brand Secret Guest, we combine the perspective of an actual guest with the depth of professional brand analysis.
We view your property entirely through the lens of the brand: as a field of resonance, a relationship, an experiential ecosystem.
This audit is grounded in the Brandmagic framework developed by Thomas Zerlauth — an internationally recognised approach to understanding brands not as constructions, but as catalysts. Brands that, like a subtle form of magic, evoke inner images, emotional shifts and states of resonance in the guest. It explores the “in-between” — the invisible field where meaning is formed, where trust is won or lost, and where a brand becomes more than what it shows: it becomes what it awakens.
1. Digital Brand Scan (remote)
A full analysis of your external presence – website, imagery, social media, language, positioning and guest perception.
2. Stay as Brand Secret Guest (2 nights on site)
An unannounced, authentic experience of your property: arrival, welcome, room, spa, F&B, rituals, interactions and atmospheric coherence.
3. The Resonance Dossier™ (remote)
A precise, clearly structured dossier (15–25 pages) including:
• Brand Identity vs. Reality
• Positioning & BrandMagic
• Atmospheres & Resonance Fields
• Strengths, Breakpoints, Potentials
• Narrative, Imagery & Sensory Logic
• A realistic, actionable 12-month roadmap
• shows where trust is created – and where it is lost
• reveals unconscious brand codes and guest interpretations
• connects strategy, atmosphere and lived experience
• delivers clear, actionable decisions for owners & management
• offers a neutral, unfiltered perspective not possible internally
The Brand Experience Audit™ delivers deep, honest and holistic clarity about your brand – beyond marketing, beyond theory.
For hotels that want to sharpen their identity, deepen their impact and transform their brand into a truly resonant experience.
Get in touch
If you want to understand how your hotel is truly perceived — not in theory, but in the lived experience of your guests — the Brand Experience Audit™ offers the clarity that internal teams cannot produce.
Book your audit and start shaping a brand that resonates.
