© by IKO GIZAÂ
Japan
Most hotel photography shows what a place looks like. This work asks what a place does to the person who enters it. IKO Giza is the photography practice of Thomas Zerlauth, brand and meaning architect. The work begins where most photography ends: not with the image, but with the question of what a place means, what inner state it creates, and how that state can be made visible without being described.
The inner state of the guest is the product.
